This is the one thing that almost k*lled my career dreams… 🫣
A few weeks ago, I decided to check on my 2024 goals. I realised I had been playing it ‘safe’ in my business. Here's why...
Hey, Creative!
Today, I wanted to be really honest with you.
This is the one thing that almost k*lled my career dreams…
Having a scarcity mindset.↴
A few weeks ago, I decided to check on my 2024 goals.
I realised I had been playing it ‘safe’ in my business.
The main reason?
My mind convinced me my idea wouldn’t work before I even tried it.
Scarcity can show up in so many different ways, it can affect your:
💸 Money Mindset
🧲 Opportunity Outlook
😄 Happiness Levels
So this is how I’ve been shifting my perspective to an abundance mindset:
→ Cut the comparison - less screen time, more real connection.
→ Big goals, small steps - turning every goal into actionable tasks. → Investing in what will help me grow - Not being afraid to invest in myself.
Are you stuck in a scarcity mindset?
What’s one thing you could do today to move yourself towards abundance?
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Creative News - What’s In & What’s Out🗞️
We’re mixing up our weekly news updates by spilling the tea on what’s in and what’s out this week. Sometimes brands miss the mark and we’re going to share our favourite and least favourite campaigns of the week.
What’s In: Turning staple fridge essential into an everyday superhero with this new brand identity
While staples like Cravendale or Arla dominate British fridges, Freshways, one of the UK’s largest independent dairy suppliers, has stayed mostly behind the scenes. Known for supplying wholesalers, cafes, hotels, and bakeries, Freshways products have likely crossed your path at local shops—but without much consumer recognition.
Now, Freshways is gearing up for a major shift. Partnering with creative agency White Bear, the brand is reimagining its identity to stand out in the crowded dairy market. Historically focused on business-to-business relationships, Freshways is rebranding to strengthen ties with independent retailers and become more recognisable to everyday shoppers.
This new approach highlights the power of branding and marketing in turning behind-the-scenes players into household names—a fresh opportunity for creatives to shape how brands connect with consumers and carve out a distinct presence in competitive markets.
We love this fun, fresh new brand identity
Image credit: Creative Boom
We’re on the fence: Jaguar’s new rebrand has caused a stir.
The buzz around Jaguar’s rebrand is impossible to ignore. At the heart of the conversation is the striking 30-second launch video, unveiled just days ago. The video’s creative choices—like the absence of an actual car and its unconventional casting—have raised eyebrows.
Adding fuel to the fire is Jaguar’s redesigned logo, which has bid farewell to the iconic “growler” big cat emblem that graced its vehicles for decades. The move has sparked passionate reactions, with some fans likening it to destroying a cherished legacy.
Parent company JLR’s decision to modernise the brand has certainly ruffled feathers, but it’s also sparked a broader conversation about innovation versus tradition in design. For creatives, it’s a fascinating case study on how bold branding choices can drive conversation and, for better or worse, reshape a brand’s identity.
Are you a fan of the rebrand? Let us know in the comments.
Read this article here to get more insight into the scroll-stopping rebrand.
I’d love it if you could share this newsletter with your creative friends so they can get the inside scoop on the creative industries.
See you next week!
Please like or comment below if you enjoyed this week’s episode ❤️
Emma
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